Free Word Of Mouth Advertising
When I opened my small shop I had no budget for advertising. It was then that I realized the value of word of mouth advertising. My customers were very loyal and offered me tons of repeat business but I needed to give them an incentive to tell a friend. I set up a buddies program that offered a 5% discount off a future purchases when a new customer mentioned that an existing customer referred them. My repeat customers loved getting and extra 5% off and the new business was great for my bottom line. Word of mouth is the best!
